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India Market Entry, Leasing & Fit-Out Delivery

Rayy Furniture

Rayy India

Rayy, a Swiss furniture brand, was preparing to establish its first physical presence in India. The expansion required more than securing retail space, it demanded local market intelligence, commercial structuring, execution oversight, and operational coordination across an unfamiliar market environment.
Mir & Co was engaged to support the project from early-stage market entry through lease coordination, fit-out management, and final handover, acting as a single point of accountability across the process.

The Challenge

For international brands entering India, expansion friction rarely comes from one major issue. It comes from fragmentation.
Leasing discussions, landlord expectations, fit-out execution, vendor coordination, timelines, approvals, and operational readiness are typically managed by separate parties with different priorities and limited coordination.

Rayy required

  • A commercially viable first-location strategy
  • Local market navigation and landlord coordination
  • Alignment between leasing decisions and delivery feasibility
  • Execution oversight without constant founder involvement
  • Cost and timeline control during delivery
  • A smooth transition from negotiation to operational readiness
For international brands entering India, expansion friction rarely comes from one major issue. It comes from fragmentation.
Leasing discussions, landlord expectations, fit-out execution, vendor coordination, timelines, approvals, and operational readiness are typically managed by separate parties with different priorities and limited coordination.

Key Features

Crafted to inspire, built to endure.

Market Entry Advisory
  • Supporting the brand’s understanding of Hyderabad’s retail landscape
  • Providing local market insight and commercial context
  • Assisting with positioning and expansion considerations for the first India location
Leasing & Commercial Coordination
  • Supporting the brand’s understanding of Hyderabad’s retail landscape
  • Providing local market insight and commercial context
  • Assisting with positioning and expansion considerations for the first India location
Fit-Out Management
  • Supporting the brand’s understanding of Hyderabad’s retail landscape
  • Providing local market insight and commercial context
  • Assisting with positioning and expansion considerations for the first India location
Delivery & Handover
  • Supporting the brand’s understanding of Hyderabad’s retail landscape
  • Providing local market insight and commercial context
  • Assisting with positioning and expansion considerations for the first India location

The Approach

Rather than treating leasing and fit-out as isolated scopes, Mir & Co approached the project as one continuous expansion process.
Early commercial decisions were evaluated against:
  • Delivery feasibility
  • Execution timelines
  • Site constraints
  • Operational practicality
  • Vendor coordination requirements
This reduced downstream friction and allowed execution decisions to be made with full commercial context.
The project required balancing:
  • International brand expectations
  • Local execution realities
  • Cost sensitivity
  • Timeline discipline
  • Operational readiness

Outcome

The store was delivered with coordinated execution, controlled timelines, and operational readiness.
The engagement established:
  • Rayy’s first commercial benchmark in India
  • A delivery structure aligned with local execution conditions
  • A scalable operational foundation for future expansion
Most importantly, the project reduced fragmentation across leasing, delivery, and coordination by centralising accountability under one advisory structure.